Clarks
Bringing a new brand identity to life in-store
The challenge
How can Clarks refresh and revitalize the brand at the point of purchase?
The approach
- Key stakeholder interviews to identify the most important brand values that need to expressed in-store
- Semiotic study to unlock the brand 'key codes'
- Cross-functionally working to impact early design development
What we did
Strategic foundation
Consumer intelligence
Brand visioning
In-store experience
Outcomes
- Clear direction for store designs
- Making the stores demonstrate tactical intelligence about brand values
- Ensuring that the brand is recognisable at every touch point
