Leapfrog Research

Sue Uttley

Sue Uttley, Head of Research has worked with Leapfrog on and off since it opened its doors for business in the UK in 1994. Sue has been in the research industry for over 18 years and has advertising and communications research, concept development and brand positioning for clients such a GSK, Interbev, Cereal Partners and Coca Cola. Sue is particularly interested in identifying underlying consumer motivations and how these impact upon commercial decisions for brands and businesses.