What we do
The world is on the move so we make sure that our approaches are flexible and future facing. We offer qualitative, quantitative and digital research methodologies alongside brand and business consultancy. That said, we are method neutral: we are a full service agency and we tailor our research programs to suit specific business needs.
Here are just some of the services we offer:
Consumer closeness: Qualitative and quantitative research including ethnography, co – creation workshops, focus groups, depth interviews, accompanied shops, filmed documentaries, photo journals, video diaries U&A studies, Leapfrog Live web collaboration.
Cultural scoping: Regional and global market investigation using semiotics and linguistic discourse, trends and opportunity mapping, cultural analysis.
Commercial realizing: Category and customer segmentation, competitor reviews, market mapping, behavioral change management, innovation programs.
Brand Engineering: Brand architecture, positioning and development consultancy, portfolio management, communications strategy, concept creation and execution.
