What we believe

We believe in human brilliance: we believe in consumer conversation that listens for and recognizes true human need.

We seek ingenuity in the everyday; things that often go unnoticed, or unexplored.  We help make research a more collaborative and natural process, one that includes rather than interrogates the consumer. Our’s is an approach that encourages honesty and inspires revelation.
The help we give to clients is strategic, commercially grounded and tuned into what’s going on culturally. Above all, though, it’s actionable. We believe that if you can’t actually apply the research you commission, then what’s the point?

We also believe in broad perspectives; that a wide range of opinions can inform the answers to the research questions we’re asked. Our researchers are more than just researchers. They’ve come to Leapfrog from many different paths, including advertising, planning, marketing, media planning, journalism, education and business. And we collaborate with other experts such as semioticians, improv specialists and brand consultants on an on-going basis. Last, but by no means least, we work closely with our clients, involving them directly in the research process and the reality of consumers’ lives whenever we can.