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What we do

We specialize in qualitative and quantitative research, and bringing an imaginative array of approaches into the mix. Our work covers many industry sectors and almost every conceivable challenge that brands face. From our offices in the US and the UK we undertake local and global research, supported by a network of partner agencies across the globe.

Ultimately, though, what we do can be distilled into one key thought – to understand the relationship between people and brands and to harness the often untapped brilliance of consumers to build better brands.

We’re not in the business of ‘black box’ solutions. We custom-build our approach to each assignment, in order to best address the specific requirements of every brief. Qualitatively, if groups would work best, we will recommend groups. We may equally propose consumer blogs, brand-parties, rollover-quads, client-consumer innovation clinics, online forums, ethnographies, or semiotics.

Or, we might actually recommend a quantitative approach. There is no single approach, as no two research assignments are ever the same.

Our quant team (whose motto is: ‘stories told in numbers’) is experienced in a wide range of innovative methodologies and statistical techniques that perfectly partner our qual work. The core activity of Leapfrog quant is continuous tracking work, including brand and advertising, and customer satisfaction studies.

As well as core qual and quant, we have a range of dedicated specialist units.