• What we do
• Affiliates
• Leapfrog in situ
• Leapfrog Research and Planning
• The Network

Leapfrog in situ

We opened Leapfrog in situ in London in 2007. It’s our specialist retail division which we launched to provide Tesco with a systematic, on-going way of checking and measuring that its core brand values are actually delivered at a store-by-store level.

Leapfrog in situ isn’t just about Tesco, though, but open to all retailers needing to understand how well their different outlets are doing and whether they’re delivering their overall brand vision.

The key contact there is Ian Sippitt who’s the Managing Director.